Cookie Policy
- Introduction
This Cookie Policy explains what cookies are, what types of cookies we use on the website
www.hotelborovi.com, the purposes for which they are used, and how you can manage your
cookie settings and consent.
By using our website, you agree to the use of cookies in accordance with this Policy. You can
change or withdraw your consent at any time via the “Cookie Settings” option on our website. - What Are Cookies?
Cookies are small text files that websites store on your device (computer, phone, tablet) when
you visit them.
Cookies allow the site to recognize your device, remember your preferences, and enhance your
user experience.
They can also be used for website analytics and advertising, in order to display relevant ads and
measure their performance. - Types of Cookies We Use
On the Hotel Borovi website, we use the following categories of cookies:
a) Necessary Cookies
These cookies are essential for the basic functioning of the website and cannot be disabled in our
systems.
They enable you to use the contact form, navigate the website, and ensure the site’s core
functionality.
Examples:
– Maintaining user session
– Displaying the contact form
– Website security (CSRF token, captcha, etc.)
b) Functional Cookies
These cookies allow the website to remember your preferences and settings (such as language,
location, and content display) to improve functionality and enhance the user experience.
Examples:
– Remembering interface language
– Remembering cookie preferences
c) Analytical Cookies (Google Analytics, Google Tag Manager)
These cookies help us understand how visitors interact with our website — which pages they
visit, how long they stay, and from which devices or sources they arrive.
The data collected is anonymous and used solely to improve the performance and content of the site.
Tools:
– Google Analytics – measures visits, session duration, clicks, and user interactions.
– Google Tag Manager – used to manage tracking tags and integrate analytical and
marketing tools.
Examples of cookies: _ga, _gid, _gat – distinguish users and limit the number of requests.
Retention period: from a single session up to 24 months, depending on the cookie.
More information on Google’s cookie policies is available here:
�� https://policies.google.com/technologies/cookies
d) Marketing Cookies (Google Ads, Meta Ads, Meta Pixel)
These cookies are used to deliver targeted, relevant ads to users, measure campaign
effectiveness, and perform remarketing (showing ads to users who have previously visited the
site).
Google Ads / Meta Ads cookies personalize ads based on user behavior and interests.
Meta Pixel (Facebook Pixel) collects data on user interactions on the website (such as visited
pages and clicks) to enable conversion tracking and advertising on Meta platforms (Facebook, Instagram).
Examples of cookies:
– _fbp, fr (Meta)
– IDE, ANID, DSID (Google Ads)
Retention period: up to 180 days, depending on the cookie.
For more information about these services’ privacy policies:
– Meta Platforms: https://www.facebook.com/policies/cookies/
– Google Ads: https://policies.google.com/privacy
- Third-Party Cookies
In addition to our own cookies, this website also uses cookies set by third-party services such as
Google, Meta (Facebook/Instagram), and the Booking.com widget.
These third parties may collect data about your browsing behavior on other websites to display
personalized ads and content.
Hotel Borovi has no access to or control over these cookies.
For more information, please refer to the privacy policies of these third parties.
4.1. Cookies of the External Reservation System (Phobs)
Our website uses an external online booking system provided by Phobs, accessible via a separate
secure domain: secure.phobs.net.
When you access this page to make a reservation, Phobs may use its own cookies to process
reservations, ensure website functionality, and collect usage statistics.
These cookies are not set by hotelborovi.com but by the Phobs platform, acting as a data
processor on behalf of Hotel Borovi.
For more information about cookies used by Phobs, please see their Privacy and Cookie Policy:
https://www.phobs.net/privacy-policy - Cookie Retention Periods
Type of Cookie Purpose Retention Period
Necessary Website functionality Until browser is closed
Functional User preferences Up to 12 months
Analytical (Google Analytics, Tag Manager) Visit statistics 2–24 months
Marketing (Google Ads, Meta Pixel) Advertising and 30–180 days remarketing
- Managing Cookies
You can control and delete cookies at any time through your web browser settings.
Most browsers allow you to:
– Delete existing cookies
– Block new cookies
– Receive notifications when a website attempts to set a cookie
Detailed instructions can be found at:
– Google Chrome
– Mozilla Firefox
– Safari
– Microsoft Edge
Additionally, our website provides a “Change Cookie Settings” option, allowing you to choose
which types of cookies you wish to allow at any time. - Withdrawal of Consent
You may withdraw your consent for the use of non-essential and marketing cookies at any time
via the website’s cookie settings or by contacting us at:
prodaja@hotelborovi.com - Changes to the Cookie Policy
We reserve the right to periodically update this Policy to reflect legislative changes, technical
developments, or the introduction of new tools.
The date of the last update will always be clearly indicated at the top of this page. - Contact
For any questions regarding the use of cookies or data processing, you can contact us at:
Hotel Borovi
Milorada Jovanovića bb, 36310 Sjenica, Republic of Serbia